Newly formed practice to specialize in Crisis and Corporate Social Responsibility
GLASTONBURY, CONN. AND NEW YORK, NY – CashmanKatz, a leading full-service integrated marketing communications firm, is today announcing its partnership with Covergyx Media, led by industry leader Richard Frisch.
This strategic partnership will take the strengths of CashmanKatz’ public relations team and Covergyx Media’s deep experience to create a practice that focuses on reputation and crisis management, as well as an added focus on corporate social responsibility to benefit the Agencies’ client base.
“Covergyx Media’s Principal Richard Frisch is a 25-year strategic communications expert specializing in creating game-changing communications vehicles in the areas of corporate, crisis and regulatory issues management,” said Tony Cashman, President and CEO of CashmanKatz. “He is known for helping some of the world’s largest companies, foundations, non-profits and NGOs navigate the ever-changing landscape of corporate reputation communications. He is also well-known to CashmanKatz, having collaborated on several brands and projects over the years. We are thrilled to further formalize our relationship and have his years of reputation and crisis expertise to help enhance our offerings and to guide our clients.”
In today’s landscape, businesses are facing growing needs to address hot-button issues, real-time responsiveness as well as long-term strategic planning. With decades of C-Suite consultation and corporate reputation and crisis management experience, Richard Frisch and Covergyx Media will further enhance CashmanKatz’ offerings and services to its clients.
“CashmanKatz is a preeminent New England Agency with a great reputation providing multi-faceted integrated communications for its clients. Joining forces creates the perfect opportunity to pair years of expertise into a full-service agency, and I look forward to helping their clients adapt to the ever-changing communications landscape,” said Covergyx Media’s Richard Frisch.
The newly formed practice will become both a part of CashmanKatz’ public relations arm, as well as with its sister public affairs agency, Octagon Strategy Group. Mr. Frisch and team will spearhead strategic communications and campaigns, reputation management, crisis and rapid response communications, corporate social responsibility and cause marketing as well as digital media relations and social communications. Other join services will include public affairs communications, issues management, policy analysis, stakeholder engagement and campaigns for issues advocacy, reputation and branding. Mr. Frisch began his media career at CBS News, covering national politics. He then joined Reuters, where he launched the broadcast television division, and became president of the venture. Frisch created his own firm, CTV, a strategic communications and outreach consulting organization. He sold CTV to Medialink, and became president of the new organization, Medialink Strategic Communications. In 2007, he founded Forum Strategic Communications, and in 2015, created Covergyx Media, and is a board member of the George Washington University School of Media and Public Affairs.
CashmanKatz has been producing unexpected ideas and delivering unexpected results for clients since 1992. A full-service integrated marketing agency, CashmanKatz offers multiple disciplines under one roof, including advertising, public relations, social media, media planning and buying, research and branding, content creation and video/audio production services. CashmanKatz houses three separate operating companies – InFocus, Dsign Digital, and Octagon Strategy Group – which offer market research, content creation, and public affairs, respectively. CashmanKatz boasts a broad set of capabilities and three Northeast offices, but still maintains a nimble team that generates solutions to clients' toughest challenges. Notable clients include: BIC, MassMutual, Iron Mountain, General Dynamics, AVANGRID, National Grid, CT Department of Transportation, Eastern Connecticut Health Network (ECHN), Gaylord Specialty Healthcare, Shriners Hospitals for Children, and ion Bank among others.