GLASTONBURY, CONN. – CashmanKatz (CK), a leading advertising, public relations and integrated communications firm, today announced new leadership and revealed its simplified name and visual identity.
Tony Cashman, President and CEO, has made two long-time CK employees, Eric Cavoli and Amanda Mueller, partners in the firm. Cavoli has more than twenty-five years of experience in advertising and has served as SVP, Group Creative Director at the Agency since 2010. Mueller brings more than twenty years of experience to the team and has been with CK since 2003.
“I am proud of the team we’ve created over the years and Eric and Amanda have been a big part of our success,” said Cashman. “Their dedication to CashmanKatz, combined with their talent and expertise, has allowed our Agency to provide clients with unprecedented results. I have the utmost confidence that they will continue to lead the charge.” Founded by Tony Cashman and Ed Katz in 1992, CashmanKatz was formerly known as Cashman + Katz Integrated Communications. Its new name removes the plus sign and lengthy descriptor. According to Cashman, doing so allows CK to be more intuitive and consistent in URLs, hashtags and social media handles which aren’t always accommodating of punctuation. “We didn’t have to consider these applications 26 years ago when CK was founded,” says Tony.
“More importantly, the ‘and’ no longer represents our leadership and structure,” added Cavoli. “What started as a team of two is now a unified organization of multiple companies and practices with unique strengths at every point. The agency is not defined by its figureheads anymore, but by the collective.”
CashmanKatz is set up like a mini diversified agency holding model with five operating companies or practice groups. Through acquisitions, strategic alliances and wholly owned new ventures, CK has bolstered typical agency services with a market research facility, content creation studio, government/public affairs practice and, most recently, corporate reputation management. All entities are integrated with the entire firm and most are housed in a single location. “It’s an unexpected structure and rare to find at a company of our size and in this smaller market.” adds Mueller.
CashmanKatz’s current client roster includes BIC, Iron Mountain, MassMutual, General Dynamics, Connecticut Department of Transportation, AVANGRID, Eastern Connecticut Health Network (ECHN) and Shriners Hospitals for Children among others. CashmanKatz is headquartered in Connecticut with satellite offices in Boston and New York City.
CashmanKatz has been producing unexpected ideas and delivering unexpected results for clients since 1992. A full-service integrated marketing agency, CashmanKatz offers multiple disciplines under one roof, including advertising, public relations, social media, media planning and buying, research and branding, content creation and video/audio production services. CashmanKatz houses three separate operating companies – InFocus, Dsign Digital, and Octagon Strategy Group – which offer market research, content creation, and public affairs, respectively. CashmanKatz boasts a broad set of capabilities and three Northeast offices but still maintains a nimble team that generates solutions to clients' toughest challenges. Notable clients include: BIC, MassMutual, Iron Mountain, General Dynamics, AVANGRID, National Grid, CT Department of Transportation, Eastern Connecticut Health Network (ECHN), Gaylord Specialty Healthcare, Shriners Hospitals for Children, and ion Bank among others.