Meet the leadership team.

Tony Cashman
President and CEO

In 1992, Tony founded CashmanKatz and has since grown it from a two-man start-up focused on local media buying into a trusted strategic partner for national and international brands. Creating a unique “micro holding company” structure, Tony developed and acquired key operating companies in research, creative, video production and public affairs to meet the changing needs of the marketplace. Through his leadership, CK has grown steadily over a quarter-century. Tony’s diverse background includes public relations, journalism and management roles at The Hartford Courant, ESPN and CBS.

Amanda Mueller
Partner, SVP, Client Services

Amanda is instrumental in the growth of CashmanKatz, forging relationships with a growing roster of notable brands including BIC, Kiehls and Iron Mountain. With a background in both public relations and account management, Amanda oversees client relationships, spearheads PR strategy and basically just runs things around here. Named one of Greater Hartford’s “Top Women in Business,” she’s a sought-after speaker on PR and social media topics and an unabashed superfan of 80's boy bands. Before CK, Amanda worked with megabrands IBM and Sam Adams Boston Beer Co. at Clarke & Company in Boston.

Eric Cavoli
Partner, SVP, Group Creative Director

Eric has helped propel CashmanKatz from a regional player to a go-to creative partner for national brands – often winning assignments over much larger agencies. Clients say he understands their business better than anyone. And he has an uncanny ability to push past expected approaches to get at what really makes people tick. Eric began his advertising career in New York writing jingles for car dealers. At in-house and boutique agencies he created campaigns for leading brands including Timex, MassMutual, Estroven and Textron. Most notably around these parts, he teamed with DW Advertising to brand the locally famous Wood-n-Tap Bar and Grill chain, for which he was paid in beer.

Michael Sansone
SVP, Digital and Analytics

Michael is an industry pioneer with more than two decades leading agencies in the digital space. Twenty-five years ago, he launched his own agency’s website and went on to develop the first meaningful web presence for leading brands including Gold’s Gym, Harmon Industries and Titleist/Footjoy.  More recently, Michael’s focus has been on analytics. He spearheaded the development of the most advanced and intuitive data analytics platform for the fitness industry. At CK, Michael leverages his experience and certifications in SEO, Google Analytics, Google AdWords, Hubspot and Salesforce to create data-driven digital and social media strategy. He is passionate about helping clients create stronger brands through their digital ecosystem.

Eric Schweighoffer
VP, Media Director

Eric is a strategic thinker, a shrewd negotiator, a huge Frozen Four fan and about the most likeable individual you’ll ever meet. His approach to planning is both highly analytic and creative, resulting in innovative media programs that deliver on promises in unexpected ways. Nicknamed “Schweiggy” (rhymes with shaggy), he was raised in the media business at Young & Rubicam in New York, working on leading brands like Kraft/General Foods, U.S. Postal Service and Adidas. He’s also held media director roles at regional agencies and, prior to joining CK, directed an in-house agency for a large retail mattress chain.

Richard Frisch
Managing Director, CK/Octagon Strategy

Richard is also the founder of Covergyx Media and specializes in creating game-changing communications strategies in the areas of corporate, crisis and regulatory issues management. He has worked on mission critical programs for some of the world's largest corporations including Altria, Philip Morris, Microsoft, Daimler Chrysler, Western Union, General Motors, Philips, and Pfizer. Richard is a regular commentator on crisis communications for Bloomberg TV and serves on the George Washington University School of Media and Public Affairs National Council. Before founding Covergyx, Richard covered national politics for CBS News, launched Reuters broadcast television division and lead prominent media companies including Medialink and Forum Strategic Communications.

Julie Nicholson
Account Supervisor, PR

Publicist, media relations specialist, blogger, PR strategist, Julie has more than two decades of experience creating innovative earned media programs for clients in a wide array of industries. She’s garnered extensive media placements for organizations and individuals including guest appearances on The Today Show, Good Morning America, CBS Early Show, Fox & Friends and The View. Julie develops strong relationships with media professionals and is a trusted resource for newsworthy stories. Before CK, Julie worked at several local agencies specializing in the consumer, B2B and tourism industries.

Dave Kinney
Director of Production, Dsign Digital

Through sister company DSign Digital, Dave is CK’s content production quintuple threat… producer, director, shooter, editor and drone pilot. Assembling top production talent and the latest equipment, he’s built both a comprehensive production capability and a reputation for truly compelling storytelling. Dave was formerly a freelance producer in New York and Connecticut, working on feature films like Sleepers starring Brad Pitt and Kevin Bacon. He even lent Kevin a pair of Converse (that’s only one degree of separation). He also served as Executive Producer of the three-time Emmy award-winning television series, Eating CT.

Joni Krasusky
Research Director, CT InFocus

Running CK’s state-of-the-art focus group facility, Joni manages the research discipline, the research space, the research moderators, the research subject recruiters and the research snack closet.  She ensures the responsible and accurate screening of participants, oversees video and audio documentation of studies and creates ideal research environments for everything from creative and concept testing to taste tests. Joni has helped CT InFocus attract both local marketers as well as leading national brands including [can’t say] and [sorry, can’t say].

unexpected people

Creative. Passionate. Pro-exploration. Anti-ordinary. Our people have diverse backgrounds, personalities, political leanings, fashion choices and Instagram follows. We’ve thrust them all, along with several dogs, into an environment where everyone participates in ideation and is encouraged to think courageously. Chaos ensues. So do unexpected ideas.

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