In 1992, Tony founded CashmanKatz and has since grown it from a two-man start-up focused on local media buying into a trusted strategic partner for national and international brands. Creating a unique “micro holding company” structure, Tony developed and acquired key operating companies in research, creative, video production and public affairs to meet the changing needs of the marketplace. Through his leadership, CK has grown steadily over a quarter-century. Tony’s diverse background includes public relations, journalism and management roles at The Hartford Courant, ESPN and CBS.
Amanda is instrumental in the growth of CashmanKatz, forging relationships with a growing roster of notable brands including BIC, Kiehls and Iron Mountain. With a background in both public relations and account management, Amanda oversees client relationships, spearheads PR strategy and basically just runs things around here. Named one of Greater Hartford’s “Top Women in Business,” she’s a sought-after speaker on PR and social media topics and an unabashed superfan of 80's boy bands. Before CK, Amanda worked with megabrands IBM and Sam Adams Boston Beer Co. at Clarke & Company in Boston.
Eric has helped propel CashmanKatz from a regional player to a go-to creative partner for national brands – often winning assignments over much larger agencies. Clients say he understands their business better than anyone. And he has an uncanny ability to push past expected approaches to get at what really makes people tick. Eric began his advertising career in New York writing jingles for car dealers. At in-house and boutique agencies he created campaigns for leading brands including Timex, MassMutual, Estroven and Textron. Most notably around these parts, he teamed with DW Advertising to brand the locally famous Wood-n-Tap Bar and Grill chain, for which he was paid in beer.
Bill is a deeply experienced marketing professional who leads strategy and helps steer ideation in unexpected directions. He has a diverse background in strategic planning, branding, media and research at a who’s-who of advertising agencies including D’Arcy, Lintas, Lowe & Partners and McCann/Erickson. He’s worked on brands including AT&T, SuperCuts, Sweet n’ Low and Twix. He’s even launched feature films like Fatal Attraction. Bill’s specialty is devising research programs that generate insights that will not be ignored, Dan!
Eric is a strategic thinker, a shrewd negotiator, a huge Frozen Four fan and about the most likeable individual you’ll ever meet. His approach to planning is both highly analytic and creative, resulting in innovative media programs that deliver on promises in unexpected ways. Nicknamed “Schweiggy” (rhymes with shaggy), he was raised in the media business at Young & Rubicam in New York, working on leading brands like Kraft/General Foods, U.S. Postal Service and Adidas. He’s also held media director roles at regional agencies and, prior to joining CK, directed an in-house agency for a large retail mattress chain.
Bill leads CK’s digital discipline with a strong background of developing successful e-commerce and consumer acquisition campaigns across multiple platforms. He specializes in building strategies with insights into social media, website design and management, email marketing, PPC, SEO, SEM, SMM, CRM and numerous other acronyms. His process is focused on a deep understanding of how users interact with specific digital content. Bill’s strong strategic acumen and focus on analytics helps our clients effectively navigate the digital space to build more mature and strategic digital programs in order to generate a higher ROI.
Through sister company DSign Digital, Dave is Cashmankatz content production quintuple threat – producer, director, shooter, editor and drone pilot. Assembling top production talent and the latest equipment, he’s built both a comprehensive production capability and a reputation for truly compelling storytelling. Dave was formerly a freelance producer in New York and Connecticut, working on feature films like Sleepers starring Brad Pitt and Kevin Bacon. He even lent Kevin a pair of Converse (that’s only one degree of separation). He also served as Executive Producer of the three-time Emmy award-winning television series, Eating CT.
Running Cashmankatz's state-of-the-art focus group facility, Joni manages the research discipline, the research space, the research moderators, the research subject recruiters and the research snack closet. She ensures the responsible and accurate screening of participants, oversees video and audio documentation of studies and creates ideal research environments for everything from creative and concept testing to taste tests. Joni has helped CT InFocus attract both local marketers as well as leading national brands including [can’t say] and [sorry, can’t say].
Heading up CK’s public affairs-focused sister company in Boston, Stacey helps clients win public, media and legislative support for important initiatives through comprehensive political communications solutions. Over the last 15 years, she has worked at the highest levels of state and federal government, most recently serving as the Commissioner of the Massachusetts Department of Transitional Assistance. Stacey also served as chief of staff to the Commonwealth’s Secretary of Health and Human Services and Executive Director of the Massachusetts Democratic Party.