Positioning a utility beyond its utility

Like many public utilities, the companies of Avangrid face the formidable brand challenge of getting people to appreciate a service they take for granted. Flick a switch and a light goes on. Turn a dial and a flame goes whoosh. They’re only acknowledged when it doesn't. For The United Illuminating Company, we helped the utility communicate its value beyond the core function – the utility beyond the utility. From economic development and infrastructure improvement to safety and cool new products, there’s a lot going on behind the lines.

Fanning the flame of the public’s distaste for the price and source of fuel oil, CK created a natural gas conversion campaign so successful it had to be abruptly stopped. The call center couldn’t keep up with the demand.

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