Fanning the flame of the public’s distaste for the price and source of fuel oil, CK created a natural gas conversion campaign so successful it had to be abruptly stopped. The call center couldn’t keep up with the demand.
Like many public utilities, the companies of Avangrid face the formidable brand challenge of getting people to appreciate a service they take for granted. Flick a switch and a light goes on. Turn a dial and a flame goes whoosh. They’re only acknowledged when it doesn't. For The United Illuminating Company, we helped the utility communicate its value beyond the core function – the utility beyond the utility. From economic development and infrastructure improvement to safety and cool new products, there’s a lot going on behind the lines.
