Like many public utilities, the companies of Avangrid face the formidable brand challenge of getting people to appreciate a service they take for granted. Flick a switch and a light goes on. Turn a dial and a flame goes whoosh. They’re only acknowledged when it doesn't. For The United Illuminating Company, we helped the utility communicate its value beyond the core function – the utility beyond the utility. From economic development and infrastructure improvement to safety and cool new products, there’s a lot going on behind the lines.