Bic

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CashmanKatz spearheads BIC’s key corporate reputation initiatives including play safe! be safe!, a unique fire safety education program for kids. Plagued by outdated materials and a lack of awareness, we helped reinvigorate the program with a fun, online experience and all new classroom materials featuring a fresh set of illustrated characters. We also forged an innovative partnership with the Girl Scouts of Connecticut, leveraging its remarkable reach and developing the group’s first ever fire safety education patch.

Developing Public Relations strategies for BIC means getting the press excited about utilitarian products like pens and lighters. So our Public Relations team works with creative and content folks to deliver unexpected pitches that demand attention and result in national media coverage.

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