Click It Or Ticket

Changing deep-seated behavior

Meeting stringent seat belt compliance numbers is vital to the safety of Connecticut's motorists. It's also a measure that determines whether the Department of Transportation gets critical federal funding or not. The stakes are high. And for years, CK has buckled down to make sure drivers buckle up with integrated campaigns targeting the most noncompliant populations. The most recent campaign helped Connecticut earn one of the highest compliance rates in the country and tops in the region.