Connecticut’s Department of Public Health tapped CK to build statewide awareness of its new genomics services. Genomics? Exactly what most residents would say. So we helped boil the program down to something more easily understood – sharing your health history with your doctor can you reduce your risk for hereditary diseases. We also realized that consumers can’t share their health history if they don’t know it. So we crafted a campaign to first and foremost encourage people to start sharing more with their own families.