CT Lottery

Breaking A Billion

Over an eight year period, CashmanKatz led the CT Lottery to its most successful years in terms of ticket sales and dollars returned to the State’s coffers. Each year, we launched and promoted dozens of games each year while solidifying the brand’s social value with regulators and the public. Our work led to multiple industry awards for creativity, efficacy and social responsibility and helped the Lottery earn its reputation as one of the most innovative marketers in the space.

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