As bettors began spreading their chips to numerous new competitors, we helped Foxwoods retain its wonder by focusing on an area it still rules – the sheer size, variety and quality of non-gaming activities. More resort. Less casino. Our work included a series of TV spots illuminating 360 degrees of things to do. And our PR team focused on earned media, events and publicity for shows, restaurants, concerts and events, with a particular emphasis on making the property more culturally relevant through celebrity appearances.