Differentiating what’s in store

A high-end brand of strollers, cribs, high chairs and related children's products, Stokke had just launched an updated version of its intermediate stroller, The Scoot. However, the product was languishing in baby boutiques in major cities due to a lack of marketing support from the parent company in Norway. We helped the U.S. marketing team craft a unique selling story that separated the Scoot from every other stroller on the floor. And we executed it in a demonstration video and unique point of sale and retailer support materials.