Trinity Health
of New England

Bringing brands together

A new healthcare system bringing together several area hospitals, Trinity Health of New England needed to announce its presence and highlight its value in a crowded field. It also needed to rally five individual brands around a unified idea. We gave Trinity a unique positioning based on the shared mission of the parent brand and all of the individual family members – the true reason they all came together – a focus on community and family rather than just doctors, technology and hospital hallways.

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