CashmanKatz Launches CK Health,
Appoints Sean Folan as Managing Director
September 14, 2026
CashmanKatz (CK), an integrated marketing and communications agency, today announced the launch of CK Health, a healthcare marketing specialty designed to help organizations navigate a rapidly changing healthcare landscape, build stronger brands, deepen connections with the people they serve and accelerate demand.
The agency also announced that Sean Folan has joined CashmanKatz as Managing Director of CK Health. Folan brings more than three decades of experience in healthcare marketing, branding and business growth, having advised health systems, provider networks, medical technology companies, consumer health brands, payers and life sciences organizations.
“After more than three decades working with healthcare organizations, I’ve seen firsthand how difficult it has become for brands to stand apart and connect meaningfully with their key audiences. Healthcare organizations are under immense pressure to build trust, differentiate themselves, grow their impact and strengthen connections with the people they serve,” said Folan. “Yet much of healthcare marketing still looks and sounds remarkably similar. CK Health was created to challenge that convention, and bring greater humanity, creativity and marketing discipline to one of the most complex and consequential industries in our world.”
CK Health builds on CashmanKatz’s experience serving healthcare organizations while adding dedicated healthcare leadership, expertise and strategic focus. As a specialty of CashmanKatz, CK Health gives healthcare clients access to industry knowledge alongside the agency’s broader capabilities in strategy, branding, creative, digital experience, communications, media and activation.
CK Health is designed to help healthcare organizations translate complex business challenges into focused marketing strategies and integrated programs designed to strengthen preference, engagement and growth.
“What we think is particularly powerful is the combination,” said Tony Cashman, President & CEO of CashmanKatz. “We’re bringing together deep expertise in healthcare with the full range of capabilities and perspectives that exist across our agency. Healthcare is a complex and rapidly changing industry, and our clients need a thoughtful, strategic marketing approach. CK Health allows us to bring fresh thinking, creativity and integrated solutions to some of their biggest challenges.”
About CashmanKatz
CashmanKatz is a full-service integrated marketing agency, with comprehensive disciplines under one roof, including advertising, media planning and buying, digital and social media, public relations, branding, research, content creation and video/audio production services. Current healthcare clients include CT Children’s Injury Prevention Center, Gaylord Specialty Healthcare, Middlesex Health, Orthopedic Associates of Hartford, Senior Living Hospitality Group, The Village for Families & Children, and Wheeler Health. Other notable clients include ASSA ABLOY, CT Police Chiefs Association, CT Department of Transportation, CT Office of Manufacturing, Ion Bank and Mashantucket Pequot Tribal Nation. For more information, visit CashmanKatz.com.
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Media Contact:
Julie Nicholson
[email protected]
(860) 430-2228
