Unexpectedly human. Uncommonly effective.
Healthcare marketing expertise.Fresh thinking.
Better marketing outcomes.
Healthcare is a uniquely complex category. The stakes are high, the audiences are diverse and the competition for attention and trust has never been greater. CK Health combines deep healthcare expertise with fresh thinking from outside the category to create marketing, advertising and communications that connect with people in more human ways – and deliver stronger business results.
Our Work
Humanity isn’t just a communications strategy.
It’s a business strategy.
Healthcare has never been more advanced. Yet for many people, it has never felt more complex, impersonal or overwhelming. We believe healthcare marketing shouldn’t simply communicate what an organization does. It should make people feel understood, informed and confident in choosing it. That’s why we create communications that are:
Human
Connecting with people as people, not audiences.
Clear
Making the complexities of healthcare easier to understand.
Relevant
Meeting people where they are with what matters to them.
Effective
Turning attention and trust into action and growth.
Powered by SIGNALsTM
We’re turning human signals into stories that move people.
Healthcare audiences leave signals everywhere – in what they search, say, do, share, believe, fear, choose and ignore. Our proprietary approach identifies and translates these signals into sharper strategy, stronger creative and more effective marketing.
Healthy Insights
Healthcare doesn’t need another agency. That’s why we built CK Health.
Healthcare has never been more complex or more important. CK Health exists to make it simpler, more human and more effective – helping healthcare organizations connect with the people who matter most.
CashmanKatz Launches CK Health, Appoints Sean Folan as Managing Director
New healthcare marketing specialty combines deep industry expertise with CashmanKatz’s integrated, human-centered approach.
Any Questions?
Aren’t you just another healthcare agency?
No. That’s precisely what we’re trying not to be. CK Health brings deep healthcare expertise together with fresh thinking from beyond healthcare. We understand the realities of healthcare – but we don’t believe healthcare marketing has to look, sound or behave like healthcare marketing. As part of CashmanKatz, we also bring the agility, creativity and senior-level attention of an independent agency.
What kinds of healthcare organizations do you work with?
We work across the healthcare ecosystem – including health systems and hospitals, provider networks and physician groups, medical device and MedTech companies, health plans and payers, public health organizations and mission-driven healthcare organizations. Our experience spans both healthcare services and healthcare products, giving us a broad perspective on the challenges and opportunities facing the industry.
What can CK Health help us with?
We help healthcare organizations build stronger brands and drive demand – from defining positioning and messaging to developing integrated campaigns and activating them across channels. Our capabilities include brand strategy, research, creative, advertising, media, digital, social, content, public relations and production. The difference is that these disciplines work together as one connected growth engine, rather than as separate services.
How is CK Health different from working with a large healthcare agency?
You get healthcare expertise without the bureaucracy. CK Health combines the capabilities and creative breadth of a full-service agency with direct access to experienced senior leaders. We stay close to the business, move quickly and build teams around the challenge – not around an agency organizational chart.
What does “Unexpectedly Human” mean in healthcare?
It means putting people – not processes, products or platforms – at the center of healthcare marketing. Patients, providers, caregivers, members, employees and communities are people first. We use that human perspective to make healthcare easier to understand, more relevant and more engaging – while keeping a clear focus on business performance. Because being more human isn’t just the right thing to do. It can be a competitive advantage.
“CK is a reliable trusted partner in all matters of reputational enhancement and market position. They actually know the business and more importantly care about the quality of their work.”
“We have been engaged with CK for 5 years and it has been awesome, and I recommend them unconditionally. Full service marketing under one roof, and at every level, the team is professional, responsive and executes flawlessly.”
“For more than a decade, CK has been an invaluable partner. Their expertise in media strategy and buying consistently delivers exceptional visibility and value, but what truly sets them apart is their commitment to our success. Their partnership has had a lasting impact on our organization, and we consider them an extension of our team.”
Ready to make your brand more human and your marketing more effective?
Whether you’re building a brand, launching a service, changing perceptions or looking for your next growth opportunity, let’s talk.
Protected with SSL
