Six Keys to 30 years

For anyone in PR, continuing to thrive after 30 years or more is a pretty substantial victory. For CashmanKatz (CK), we credit our success to six key beliefs.

  1. Methodical growth beats explosive growth.
  2. Expanding our turf protects our turf.
  3. Our purpose is bigger than our company.
  4. Client quality is more valuable than quantity.
  5. The most important part of public relations is the relations.
  6. PR is strategic brand leadership.

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