GLASTONBURY, CONN. - CashmanKatz (CK), a leading advertising, public relations and integrated communications firm, today announced new leadership and revealed its simplified name and visual identity.
O'DYWER PR. - CashmanKatz has made Eric Cavoli and Amanda Mueller partners in the firm. Cavoli has been SVP, group creative director at the agency since 2010. Mueller, who has been with CashmanKatz since 2003, has served as senior VP.
NEWSMAKERS - When a company decides to rebrand, they often seek out an advertising firm to figure out the most commercially viable fit. But what about when an advertising firm wants to rebrand itself?