Helping Avangrid see their brand through the eyes of a child.
When Avangrid brought together multiple public utilities throughout New England, it needed a brand idea that would unify its companies and express its core values. Rather than talk about energy in traditional terms, we personified the brand as a curious, adventurous and caring child – leading this generation into the future with youthful enthusiasm and genuine love for the world.
Branding, Advertising, Video Production, Public Relations, Internal Communications, Environmental
