We put seniors in harm’s way to bring attention to a deadly concern – older pedestrians were being struck and killed at a much higher rate than the rest of us. We cast actual AARP members and placed them in a busy city intersection beside a walk sign counting down to zero. And then we just let them talk about what it feels like to try to cross the road today. After the campaign was presented at a national DOT convention, it was picked up by several other states and garnered interest from a big three auto manufacturer.
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