As bettors began spreading their chips to numerous new competitors, we helped Foxwoods retain its wonder by focusing on an area it still rules – the sheer size, variety and quality of non-gaming activities. More resort. Less casino. A new, crowd-sourced version of its venerable brand song kicked off a series of TV spots illuminating 360 degrees of things to do. And our PR team earned publicity for shows, restaurants, concerts and events for non-gamblers, with an emphasis on exclusive performances and celebrity appearances.
Advertising, Video Production, Public Relations, Event Marketing, Internal Communications, Crisis Communications, Social Media