Wrong way driving deaths across the country were reaching epidemic levels. But unlike drunk driving, distracted driving or speeding, the issue had never been the subject of a significant campaign. Not in CT. Not anywhere. Creating the country’s first real psa, we vividly showed drivers what it feels like to accidentally get on the wrong way. Our PR team secured extensive coverage with virtually every media outlet in the state carrying the story and sharing the campaign as a cautionary tale.
Branding, Advertising, Video Production, Paid Media, Social Media, Public Relations, Environmental