Helping BIC spark a rebrand of key corporate responsibility initiatives.
When you’re the world’s largest manufacturer of disposable lighters, you take fire safety pretty seriously. We helped BIC rebrand its outdated education program for school children and developed a whole new brand for grown-ups, too. Interactive websites and online games got the headlines, but PR did the heavy lifting. We forged an innovative partnership with the Girl Scouts of CT, teaming up to create the group’s first fire safety education patch.
Public Relations, Crisis Communications, Social Responsibility, Influencer, Marketing, Event Planning, Advertising, Branding, Video Production, Paid Media, Web Development, Collateral, Visual Identity
