Helping the CT Lottery become a billion dollar brand.
We led the CT Lottery to its most successful year in ticket sales – over $1 billion – and dollars returned to the state’s coffers. We launched and promoted dozens of games while solidifying the brand’s social value with regulators and the public. Our partnership led to multiple industry awards for creativity, efficacy and social responsibility and helped the Lottery earn its reputation as one of the most innovative marketers in the space.
Research, Branding, Advertising, Video Production, Paid Media, POS, Social Responsibility, Public Relations, Environmental, Collateral, Visual Identity, Direct Mail
