Helping CT DOT save lives by shaming dangerous and irresponsible behavior.

Talking to admitted distracted drivers, we learned that their attitude toward the offense was surprisingly casual. Even though it’s as deadly as drunk driving, they don’t see it that way. There’s no shame in distracted driving. And that’s the problem. To point out the absurdity of this, we put real people on camera and broadcast their authentic and incredibly disturbing perspectives. The campaign broached the well-trodden subject in a surprisingly new and unexpected way.

Branding, Advertising, Video Production, Paid Media, Social Media, Public Relations, Environmental, Collateral

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