Helping Foxwoods double down on the resort in resort casino.
As bettors began spreading their chips to numerous new competitors, we helped Foxwoods retain its wonder by focusing on an area it still rules – the sheer size, variety and quality of non-gaming activities. More resort. Less casino. A new, crowd-sourced version of its venerable brand song kicked off a series of TV spots illuminating 360 degrees of things to do. And our PR team earned publicity for shows, restaurants, concerts and events for non-gamblers, with an emphasis on exclusive performances and celebrity appearances.
Advertising, Video Production, Public Relations, Event Marketing, Internal Communications, Crisis Communications, Social Media
