Helping Massmutual bring humanity to complex financial services.
We emphasized the empathy of the Massmutual brand by taking both consumer and internal marketing to unexpected places. First, we went a few million years back in time to introduce agents to a futuristic new way to take a bite out of their biggest job challenge. Then, we embarked on an intimate journey inside a multi-generational home to illustrate the brand’s relevance to the modern day family.
Video Production, Collateral, Internal Communications
