Helping Mylanta soothe a new generation of heartburn sufferers.
The venerable Mylanta brand had recently resurfaced after being off the shelves for years. We helped introduce serious heartburn medicine to younger heartburn sufferers, focusing on lifestyle rather than just efficacy. We also established Mylanta’s first social media presence and developed important sustainability messaging for the evolving brand.
Research, Advertising, Content, Web Design, Paid Media, SEO, Social Media, POS, Email Marketing
