Most saw Playcraft as an affordable sporting good rather than a high-design, high-quality gaming table. To elevate the brand, started with a more meaningful brand truth – play is beautiful. It brings us joy, and it connects us with others. We positioned Playcraft as the key to welcoming play back into our homes and creating beautiful moments with friends and family. We re-racked the entire brand with a new identity and website, badges, puck designs and social content starring Hall of Fame billiards pro, Allison Fisher.
Branding, Naming, Visual Identity, Web Development, Video Production, Social Media, Influencer Marketing