Getting CT drivers to Buckle Up by putting their excuses to death.
Research shows that the most common reasons drivers don’t buckle up are also the lamest excuses. So we showed them just where those excuses might land them. Hitting just as Connecticut’s seat belt compliance numbers started to dip, the campaign turned things around and helped the state achieve one of the highest compliance rates in the country and tops in the region.
Research, Advertising, Video Production, Paid Media, Social Media, Event Marketing, Public Relations, Environmental
