Transforming Yankee Candle Village into quite an unusual place.
The Yankee Candle Company’s massive retail and entertainment destination had been known as the “Yankee Candle Flagship Store.” The name wasn’t exactly setting the world on fire. We changed the name and repositioned the place as a family destination, not just a really big candle store. “Yankee Candle Village – Quite an Unusual Place” was born, reflecting the old fashioned village environment and capturing the magic of the utterly unique attractions within.
Branding, Creative, Naming, Visual Identity, Advertising, POS, Public Relations
