Revealing a new face

While well-known for its communications services like internet, phone and TV, Frontier was not top-of-mind among businesses when it came to office technology and systems – like LAN/WAN, business phone systems, data security and mobile integration. In core markets across Connecticut, Pennsylvania and Texas, CK promoted Frontier services by putting an unexpected spin on the tried and true “fear of being left behind” proposition. The campaign got business owners and IT pros looking at Frontier in a whole new way.

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